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Applechem is proud to be a part of the 2021 NYSCC Supplier's Day Preview!

Color cosmetic sales were hit hard last year due to pandemic lockdowns, but the market is prepped for a turnaround with 2021. Steady improvements in the fight against COVID-19 coupled with a gradual loosening of US mask restrictions has beauty brands revving up for a dramatic rebound in consumer spending in all makeup categories, especially for lip and facial products. Join Applechem for a preview into how color formulators can leverage new ingredient innovations, greatly reduce common formulation bottlenecks, and quickly develop new products to meet the latest shifts in this dynamic market.

Why You Should Care About Your Snow Mushroom Sourcing

Snow mushroom extract has been one of the most popular skincare actives on the marketplace, with consumers looking for exclusive hero ingredients that promote skin wellness in response to the ongoing COVID pandemic. With consumer awareness of ethical sourcing, safety, and sustainability at an all-time high, it is more important than ever for brands to ensure that their most marketable ingredients are properly validated against these new expectations. As such, we here at Applechem feel it is important to be transparent about our Phytocare-HATM snow mushroom extract, and showcase the preparation and thoughtfulness that goes into producing this amazing ingredient.

Applechem is a proud sponsor of NPD's latest webinar - Prestige Beauty e-Commerce in China, hosted by GCI Magazine

According to NPD China Beauty’s e-commerce tracker, China’s e-commerce market alone is the largest global market for skin care and second largest for makeup, reaching $10 billion in total for the 12 months ending November 2020. In an exclusive presentation hosted by Global Cosmetic Industry, Samuel Yan, e-commerce commercial lead of NPD China will discuss: 2020’s significant shifts in the online prestige beauty market for China. The categories that consistently outperformed throughout the year. The future prospects and trends for China’s beauty market in 2021.
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About Applechem

Applechem is a pioneering cosmetic technology company developing functional cutting-edge materials that unlock possibilities for cosmetic formulators. Applechem supplies a diverse range of specialty ingredients and intermediates for cosmetics, personal care, and suncare formulations.

Developing clear and high perfume oil surfactant formulations with a multi-arm non-ionic associative thickener

Perfume is an important product attribute that differentiates a given personal cleansing product from others in a crowded market. However, it remains technically challenging to incorporate a high % of perfume oil (≥ 2%) into shampoo or shower gel formulations without adverse effects on clarity, target viscosity, and foaming. This technical challenge has become more significant as the market continues to move towards skin friendly non-sulfate cleansing formulations with non-sulfate surfactants such as alpha olefin sulfonate (AOS) and mild amino-acid based surfactants such as sodium cocoyl glutamate.
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