NEW Applechem Webinar: Post-Pandemic Possibilities - Helping Consumers Build a New Self-Care Routine

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Tuesday, June 16th, 2020 | 11:00 AM ET

In a post-pandemic world, a deliberate shift towards new self-care rituals and routines will influence consumer purchasing behavior for the next 12 to 24 months.  As the coming recession deepens, consumers will likely search for low cost, high value personal care products that can help foster positive feelings of well-being, safety and renewal.  Applechem’s webinar will be focusing on how we can help brands quickly develop and produce minimalist yet multi-functional self-care products to meet this demand.

  • Forecasting consumer needs, brand positioning, and specialty ingredient adaptations
  • How ingredients like Applechem’s Sensogel and Sorbithix technology can increase brand formulation agility and speed to market at mass market price points
  • How Sensogel’s “SPE Complex” Technology can gel hand sanitizer bases easily for simple, ultra-quick turnkey manufacturing
  • Exciting new prototype formulation bases that showcase how Sensogel can be used to aggressively develop new self-care beauty routines

To view this webinar on demand, please go to  


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