G-GEL™

G-GEL™ products represent a dramatic improvement in organically modified bentonite clay. Traditionally used in cosmetic applications as a primary rheological additive to build thixotropic viscosity, Applechem has made them even easier to use, with great advances made in viscosity efficacy, formulation flexibility, and overall product stability. This stability (i.e. no syneresis) is a hallmark of Applechem products, and helps ensure that you have consistent viscosity results from one production lot to the next.

Extremely stable gel, no separation or syneresis over time
Best-in-class versatility, can be used to thicken every class of oil - reduces need for gels in specific carrier oils
Greatly improved suspension and thickening efficacy, nearly twice as effective verses traditional bentonite gels in the same class

Trade Name	INCI
G-GEL™ 100V	Dimethicone (and) Ethylhexyl Palmitate (and) Quaternium-90 Bentonite (and) Propylene Carbonate
G-GEL™ 102V	Cyclopentasiloxane (and) Ethylhexyl Palmitate (and) Quaternium-90 Bentonite (and) Propylene Carbonate
G-GEL™ Eco-HMS	C13-15 Alkane (Sugarcane) (and) Quaternium-90 Bentonite (and) Triethyl Citrate
G-GEL™ Silkane	C15-19 Alkane (and) Quaternium-90 Bentonite (and) Triethyl Citrate
G-GEL™ CCT 200	Caprylic/Capric Triglyceride (and) Stearalkonium Bentonite (and) Propylene Carbonate

We believe sample requests should be provided generously. We understand trying, testing, and evaluating our ingredients and intermediates are all critical to your research, development, and production processes. So go ahead, ask and you shall receive.

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Product	Primary Application	Secondary Application	Features
G-GEL™ 100V	Color cosmetics foundations, mascara, eyeliner, stick formulations	Inverted emulsions Antiperspirants	Dimethicone based bentonite gel, strongest performing G-GEL in terms of thickening efficacy
G-GEL™ 102V	Color cosmetics foundations, mascara, eyeliner, stick formulations	Inverted emulsions Antiperspirants	Cyclomethicone based bentonite gel, strongest balance between formulation flexibility, thickening efficacy, and cost.
G-GEL™ Eco-HMS	Clean Beauty Color Cosmetics Clean Beauty Sunscreens Clean Emulsions		The Eco-HMS gel is dispersed in sugarcane-derived hemisqualane. It features an ISO Natural Origin Index Score of 0.998 (99.8%), and was designed for Clean Beauty and natural cosmetic products.
G-GEL™ Silkane	Silicone-free Color Cosmetics Nail Products		The Silkane gel was designed for silicone-free and oil-free formulations requiring high-end sensory and stability with less dependence on silicone and silicone elastomers.
G-GEL™ CCT 200	Color cosmetics foundations, mascara, eyeliner, stick formulations	Inverted emulsions Antiperspirants	Caprylic/capric triglyceride based bentonite gel for more natural formulations

Figure A shows standard master gels which have poor exfoliation (some organoclay stacks are still stuck together), poor stability, substantial oil separation over time, poor thickening efficacy, and inconsistant product performance.

Figure B shows our G-Gel™ master gels where the organoclay stacks are fully exfoliated, creating consistent stability, reduces oil bleeding or syneresis, dramatically improves thickening effiacy, and enchances sensory properties.

Comparison in Suspending Power

Higher Suspension, Smoother Shear.

Both the traditional G-GEL 102V and our new G-GEL Silkane feature stronger zero shear viscosity as well as a more optimal shear curve when compared to the most popular D5-based gel on the market. This translates to higher suspension power as well as more improved sensory during application.

Of special note is the G-GEL Silkane, a gel designed for replacing silicones outperforming the competitor’s silicone clay gel in the silicone emulsion.This highlights the power and versatility of our G-GEL technology.

Thermal Stability, Formulation Versatility

Thermal Stability and Versatility

Calculating a formula’s Elastic Shear Modulus is an accurate way of demonstrating its suspension efficacy in specific environments. This graph demonstrates that G-GEL formulations retain their suspension stability with minimal variance even at temperatures as high as 50 Celsius.

This heat stability boost is maintained through a wide range of water-in-silicone ratios, which gives formulators a lot of flexibility - use G-GEL with confidence in anything from liquid eyeliner to creamy foundations.

Universal Compatibility in All Classes of Oils

Figure 1. Suspension Power in Silicones

Figure 2. Suspension Power in Esters

Figure 3. Suspension Power in Natural Oils

Figure 4. Suspension Power in Polar Hydrocarbons

G-GEL™

G-GEL™ Bentonite Clay Master Gels

G-GEL™ Products

Features & Applications of G-GEL™

G-GEL Stability verses Standard Bentonite Clay Gels

Product Documents

G-GEL Brochure

SDS, G-GEL Eco-HMS

SDS, G-GEL SILKANE

Unveiling the Secret to Super Hybrids - Formulation Booklet

TDS, Ggel 100V

TDS, Ggel 102V

TDS, Ggel CCT 200

SDS, G-gel 100V

SDS, G-gel 102V

SDS, Ggel CCT 200

Applechem, Inc.