G-GEL™

G-GEL™ Bentonite Clay Master Gels

G-GEL™ products represent a dramatic improvement in organically modified bentonite clay.  Traditionally used in cosmetic applications as a primary rheological additive to build thixotropic viscosity, Applechem has made them even easier to use, with great advances made in viscosity efficacy, formulation flexibility, and overall product stability.  This stability (i.e. no syneresis) is a hallmark of Applechem products, and helps ensure that you have consistent viscosity results from one production lot to the next.

  • Extremely stable gel, no separation or syneresis over time
  • Best-in-class versatility, can be used to thicken every class of oil - reduces need for gels in specific carrier oils
  • Greatly improved suspension and thickening efficacy, nearly twice as effective verses traditional bentonite gels in the same class

G-GEL™ Products

Trade Name INCI
G-GEL™ 100V Dimethicone (and) Ethylhexyl Palmitate (and) Quaternium-90 Bentonite (and) Propylene Carbonate
G-GEL™ 102V Cyclopentasiloxane (and) Ethylhexyl Palmitate (and) Quaternium-90 Bentonite (and) Propylene Carbonate
G-GEL™ CCT 200 Caprylic/Capric Triglyceride (and) Stearalkonium-90 Bentonite (and) Propylene Carbonate
G-GEL™ Eco-HMS C13-15 Alkane (Sugarcane) (and) Quaternium-90 Bentonite (and) Triethyl Citrate
G-GEL™ Silkane C15-19 Alkane (and) Quaternium-90 Bentonite (and) Triethyl Citrate
Request Samples

We believe sample requests should be provided generously. We understand trying, testing, and evaluating our ingredients and intermediates are all critical to your research, development, and production processes. So go ahead, ask and you shall receive.

Features & Applications of G-GEL™

Product Primary Application Secondary Application Features
G-GEL™ 100V
  • Color cosmetics
  • foundations, mascara, eyeliner, stick formulations
  • Inverted emulsions
  • Antiperspirants
Dimethicone based bentonite gel, strongest performing G-GEL in terms of thickening efficacy
G-GEL™ 102V
  • Color cosmetics
  • foundations, mascara, eyeliner, stick formulations
  • Inverted emulsions
  • Antiperspirants
Cyclomethicone based bentonite gel, strongest balance between formulation flexibility, thickening efficacy, and cost.
G-GEL™ CCT 200
  • Color cosmetics
  • foundations, mascara, eyeliner, stick formulations
  • Inverted emulsions
  • Antiperspirants
Caprylic/capric triglyceride based bentonite gel for more natural formulations
G-GEL™ Eco-HMS
  • Clean Beauty Color Cosmetics
  • Clean Beauty Sunscreens
  • Clean Emulsions
    The Eco-HMS gel is dispersed in sugarcane-derived hemisqualane. It features an ISO Natural Origin Index Score of 0.998 (99.8%), and was designed for Clean Beauty and natural cosmetic products.
    G-GEL™ Silkane
    • Silicone-free Color Cosmetics
    • Nail Products
      The Silkane gel was designed for silicone-free and oil-free formulations requiring high-end sensory and stability with less dependence on silicone and silicone elastomers.

      G-GEL Stability verses Standard Bentonite Clay Gels

      Figure A shows standard master gels which have poor exfoliation (some organoclay stacks are still stuck together), poor stability, substantial oil separation over time, poor thickening efficacy, and inconsistant product performance.

      Figure B shows our G-Gel™ master gels where the organoclay stacks are fully exfoliated, creating consistent stability, reduces oil bleeding or syneresis, dramatically improves thickening effiacy, and enchances sensory properties.

      Comparison in Suspending Power

      Higher Suspension, Smoother Shear.

      Both the traditional G-GEL 102V and our new G-GEL Silkane feature stronger zero shear viscosity as well as a more optimal shear curve when compared to the most popular D5-based gel on the market.   This translates to higher suspension power as well as more improved sensory during application.  

      Of special note is the G-GEL Silkane, a gel designed for replacing silicones outperforming the competitor’s silicone clay gel in the silicone emulsion.This highlights the power and versatility of our G-GEL technology.

      Thermal Stability, Formulation Versatility

      Thermal Stability and Versatility


      Calculating a formula’s Elastic Shear Modulus is an accurate way of demonstrating its suspension efficacy in specific environments.  This graph demonstrates that G-GEL formulations retain their suspension stability with minimal variance even at temperatures as high as 50 Celsius.   

      This heat stability boost is maintained through a wide range of water-in-silicone ratios, which gives formulators a lot of flexibility - use G-GEL with confidence in anything from liquid eyeliner to creamy foundations.  

      Universal Compatibility in All Classes of Oils

      Figure 1. Suspension Power in Silicones

      Figure 2. Suspension Power in Esters

      Figure 3. Suspension Power in Natural Oils

      Figure 4. Suspension Power in Polar Hydrocarbons

      This website requires javascript. Please enable it or visit HappyBrowser.com to find a modern browser.