SENSOGEL™ is a series of pre-neutralized, acrylamide-free liquid thickeners designed to impart a feathery light, “quick break” sensory during application with a velvety soft afterfeel. A robust and versatile rheological modifier, Sensogel can be used to make anything from thin spray formulas to thick butters by simply adjusting the usage rate. It can also maintain strong viscosity through an extremely wide pH range, and is especially effective at low pH for formulations requiring specialized treatment actives.

Sensogel Products

Trade Name INCI
Sensogel NOVUS Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (and) Water (and) C13-C14 Alkane (and) C15-C23 Alkane (and) Decyl Glucoside (and) Glycerin
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Features & Applications of Sensogel

Product Primary Application Secondary Application Features
Sensogel 200
  • Textured skincare - body butters, lotions, cream-to-serums
  • Low pH treatment formulas - self-tanning, bleaching, skin peels and brighteners
  • Spray formulations
  • Suncare and after-sun products
  • Haircare - serums and styling agents
  • Mascara, foundations, and make-up removers
Liquid, pre-neutralized acrylate thickener. Strong stability. Sensory-focused rheological profile - creamy during initial rub-in, followed by a very quick break with fast skin absorption. Effective glycerin and polar solvent thickener. Exceptional performance at low pH.
Sensogel NOVUS
  • Clean Beauty Skincare - concentrated hero active lotions to rich body butters
  • Low pH treatment formulas - self-tanning, bleaching, skin peels and brighteners
  • Suncare and after-sun products
Liquid, pre-neutralized acrylate thickener. Raw material profile more suitable for clean beauty applications. Similar sensory profile to Sensogel 200. Extremely powerful glycerin gellant that can create “Glycerin Elastomer” textures.

Sensogel NOVUS - Clean and Safe

Applechem is proud to introduce our new Sensogel NOVUS oil-in-water emulsifying thickener, designed to meet the sensory, stability, and safety demands of the modern day consumer.  

  • Clean Beauty Friendly - PEG-Free, Silicone-Free, Oil-Free, Acrylamide-Free, Non-Irritating, Non-Sensitizing, Combined EWG Score: 1 
  • Substantive, Water-Fresh Sensory - Promotes a quick break, refreshing hydrogel profile at any usage rate, even in heavier skin care formulations 
  • Formulation Stability - Combines strong thickening fucntionality with robust pH tolerance
  • Globally Compliant - Suitable for use in all global markets
  • Manufacturing Friendly - No oil separation in raw material, eliminate remixing and enjoy consistent thickening performance in every batch
  • Available as RSPO Certified Mass Balance

The Sensogel Sensory Boost

Traditional Liquid Acrylate Thickeners (A)

Thickeners with poor stability are harder to disperse effectively, creating inconsistent "pockets" of viscosity that can negatively effect skincare formulation sensory.

Sensogel 200 (B)

A stable liquid thickener makes it far easier to disperse polymer actives homogenously throughout the emulsion.  When combined with Sensogel's shear-thinning focused rheology, it helps create lotions with a creamier texture during initial rub-in and a lighter, smoother sensorial profile during dry down.  

Consistent Thickening Power

Sensogel 200's thickening efficacy is 10-20% more effective than many popular thickeners in the same class.  

Competitor A INCI name: Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (and) Squalane (and) Polysorbate 60

Exceptional Performance in Extreme pH Environments

Sensogel’s efficacy between 2.5 and 4 pH is particularly strong, which makes it very suitable for low pH treatment formulas (like whitening creams and tanning lotions) containing AHA or DHA.

Sensogel's SPE Complex Technology for Hand Sanitizers

Formulators also have the option of using our new Sensogel NOVUS thickener for more clean beauty focused sanitizer formulations.  


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