Cleansing Products Supplier

Applechem Provides Industry-Leading Rheology Modifiers Suited to a Wide Array of Cleansing Products

Here at Applechem, we are proud to be a leading supplier of high-quality rheology modifiers to cleansing product manufacturers, offering ingredients that are both manufacturing-friendly and formulation-ready applications. Our cleansing product rheology modifiers are designed with stability, ease of use, and premium performance front and center. 

We have been in business for over 20 years and use our extensive industry experience to develop cutting-edge ingredients that utilize the latest technologies and address contemporary industry concerns. 

We work with a global network of distributors to bring our products to cleansing products suppliers and manufacturers all over the world. 

About Our Products

When you work with Applechem, you will be partnering with a stable, dependable supplier that believes in building a personal relationship with each of our valued cleansing product clients. Combining technical expertise with a focus on excellent customer service, we continually push the envelope of what is possible while remaining true to our roots. 

Because we believe the quality of our cleansing product ingredients speaks for itself, we are pleased to be generous with samples and sample sizes. This means you will have the opportunity to try out our products extensively for yourself before committing. 

With a holistic approach to onboarding and client relationship management, you will have access to our team of experts and their extensive knowledge from your very first meeting with us.

Cleansing Product Rheology Modifiers

Cleansing product rheology modifiers draw on polymer technology to alter your rheology formulations in a specific way. Rheology relates to properties such as thickness and viscosity, how a product reacts when applied to the skin or stored in a bottle, and how the product behaves in a variety of circumstances. 

Sorbithix L-100, a cleansing product rheology modifier, is our signature non-ionic thickener which is ideal for all types of personal cleansing product formulations. As the most powerful non-ionic surfactant thickener currently on the market, it is completely stable in even the most complex of cleansing formulations. 

In addition to its applications in personal cleansing products, Sorbithix is suitable for homecare products and is particularly effective in retaining the viscosity of liquid detergents and soaps.

Improve Your Cleansing Product Formulations with Applechem’s Line of High-Quality Products


With patented polymer technology, Sorbithix is derived from natural sorbitol. It is suitable for pH ranges from 4.5–7.5 and ideal for maintaining viscosity in high fragrance formulations. Gentle and non-irritating, Sorbithix works well with modern surfactants like glutamate and isethionate and is favored by green beauty brands. 


As a versatile rheology modifier, SENSOGEL™ has a range of applications from lotions and creams to haircare and other personal cleansing products. Stable in most situations and at a very wide pH range, it offers sought-after sensory properties such as a feathery light application and a soft afterfeel.

Applechem Cleansing Products Ingredients Frequently Asked Questions

Is cleansing the same as disinfection?

No, cleansing and disinfection are not the same. In cleansing, surfactants bind to the dirts and oils on the skin, making them susceptible to being washed off by water. Disinfection, however, refers to the elimination of germs, viruses, bacteria, and other microorganisms that can live on the skin. 

What organizations regulate cleansing products?

In the US, the Environmental Protection Agency (EPA) plays a key role in regulating cosmetics and personal care products. The FDA also regulates ingredients for both cosmetic and drug applications.

Each country and territory has its own regulations and it is important to stay up to date with the regulations in any countries in which you sell your products. Some examples of relevant bodies include the European Chemicals Agency (ECHA) in the European Union and the Association of Southeast Asian Nations (ASEAN) which represents eleven countries including Thailand, Vietnam, Cambodia, and Singapore, and the Therapeutic Goods Administration (TGA) in Australia. 

In what ways do cleansing products affect health?

Creating a more advanced surfactant-based cleansing product can be a challenge, especially when trying to incorporate various active ingredients to help support overall wellness. Using a thickener such as Sorbithix allows for more of these ingredients to be incorporated without compromising the overall stability of the product.

How do cleansing products affect the environment?

There has been a significant focus on the environmental impact of our industry in recent years, with a particular push towards the biodegradability of ingredients. Many cleansing product suppliers and manufacturers are now trying to move away from non-biodegradable rheology modifiers, which can cause serious environmental damage. Applechem’s signature rheology modifier, Sorbithix, is ultimately biodegradable, currently placing it in the minority in this category of product. 

Can cleansing products be green or organic?

Yes. Cleansing products can be considered green if their ingredients are biodegradable and do not cause harm to the environment. Cleansing products may include organic ingredients such as natural oils in some cases, but organic considerations are not nearly as emphasized in this field as in the area of general skincare products. It is likely that, in the next 3–5 years, many rheology modifiers will be 100% naturally sourced.

This website requires javascript. Please enable it or visit to find a modern browser.